In this episode of The Future of Retail Asia Podcast, Madalene See shares her insights with Jun and Imran, tapping on her nearly 20 years of experience working with retailers in the malls. She has worked with brands such as Adidas, Nokia, Motorola, HP, and most recently Bose. In this episode, she discusses the importance of sharing data insights between retailers and mall management to have better, customised campaigns with the consumer as the focus. This will eventually lead to better ROI for both retailers and malls, with consumers getting a better experience as well.
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