“Personalising the Customer Journey in the New Normal with Data” with Prantik Mazumdar | Episode 3 Artwork

The Future of Retail Asia

Get valuable insights from industry experts and key stakeholders in the market on The Future of Retail in Asia amidst post-pandemic recovery and the rise of e-commerce. Join Aimazing’s CEO and Head of Marketing, Jun and Imran, as they explore the dynamic world of retail and solutions. Powered by Aimazing, The Future of Retail Asia gives you a glimpse into the foreseeable future of retail and the tools and solutions the industry needs to be equipped with to deal with the challenges that are thrown its way.

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The Future of Retail Asia

“Personalising the Customer Journey in the New Normal with Data” with Prantik Mazumdar | Episode 3

August 25, 2021 • Aimazing • Season 1 • Episode 3

Prantik Mazumdar, Managing Director of CXM Group from dentsu international, shares how data can be used to drive the overall customer experience in the mall. With his background as a marketer and investor, Prantik talks about the recent history of marketing in the retail industry, the steps needed to take for malls to utilise an omni-channel strategy, and even dispenses tips for entrepreneurs on growing their startups.

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